The Jimi Hendrix Experience at Monterey

“Just Make Sure You’ve Got Plenty of Film in Your Camera”

While Jimi Hendrix was reaching the heights of fame in London, back home in America, the Monterey International Pop Festival, the first of its kind, was gaining attention. The front page of Billboard’s June 3, 1967, issue announced that the “multi million-dollar” lineup had agreed to play for free, with all income going to charities. “We are running thi…